
Interest in self-storage has increased in over 75% of the top metropolitan areas, according to the latest annual survey of self-storage preferences conducted by StorageCafe. This nationwide self-storage search website is part of Yardi. As of 2024, Millennials constitute 25% of all self-storage renters, whether current or prospective. Compared to StorageCafe's 2023 annual report, there have been slight shifts in generational differences among renter demographics. The percentage of Millennial self-storage renters rose from 21% to 25%, marking the most significant year-over-year increase among the generations. Gen Z and Boomer renters saw an increase of one percentage point, now at 12% and 22%, respectively. In contrast, the Silent Generation decreased by three points to 13%, while Gen X remained stable at 23%. According to the Bureau of Labor Statistics, the average American employee changes jobs every 4.2 years. However, individuals may change jobs 10 to 15 times throughout their careers. Sean Graham is the founder of Maven Cost Seg. As a real estate investor and a registered CPA, he understands the tax benefits of cost segregation studies. Sean initiated his real estate journey by investing in small multi-family properties before launching a commercial real estate syndication company called Maven Equities. He did so because he started his career as a CPA in public accounting. He soon realized a traditional corporate path wasn’t for him, so he began exploring real estate. His first property was an FHA-financed house hack. After experiencing the challenges of residential rentals, he moved into self-storage facilities drawn by less tenant turnover and streamlined management. He continues managing his portfolio of residential rental properties while investing in and developing self-storage facilities. With a background in public accounting, tax, and private equity, Sean leverages his expertise in scaling teams and maximizing tax benefits through cost segregation studies. As Maven Equities expanded, he began hiring virtual assistants to help with scaling. After learning the best practices for finding quality overseas talent, he founded Maven Success to assist other entrepreneurs in doing the same. Most recently, Sean launched Maven Cost Seg to help real estate investors access cost segregation benefits at an affordable price. He remains involved in managing his residential rental portfolio while also focusing on self-storage facility development.